I collaborated with Iced Stuff, a Polish jewelry brand inspired by hip-hop, streetwear, and contemporary fashion culture. Founded in 2018, the brand quickly gained recognition within the Polish and European streetwear scene for its bold handmade pieces, combining luxury-inspired aesthetics with more accessible pricing.

My focus was to enhance the brand’s visual presence across social media by creating a more cohesive creative direction, refining the existing brand guidelines, and reviewing the overall visual identity. The aim was to ensure that every post felt distinctly Iced Stuff — building stronger brand recognition while bringing more creativity, consistency, and elevated art direction into the digital presence of the company.

Through this process, I helped refresh the brand book while developing new content systems, layouts, and templates for ongoing use across digital platforms. Inspired by the brand’s connection to hip-hop culture, contemporary jewellery aesthetics, and streetwear visuals, the direction balanced bold luxury with a clean and modern presentation.

Alongside the content and branding updates, we also created a new logo symbol designed to complement the existing logotype. The symbol was inspired by the sparkle created when light reflects against a diamond, translating this effect into a simplified geometric form. At the same time, the redesign introduced a more contemporary and refined visual language that felt elevated, adaptable, and aligned with the future growth of the brand.