I worked with SOWA Sound System, contributing to the development and maintenance of the brand’s visual identity across multiple platforms and communication channels. My role focused on creating brand guidelines, advertising material, and ensuring visual consistency when communicating with B2B clients and resellers.

A key part of the work involved developing clear and cohesive visual systems that could be easily adapted by external collaborators while still maintaining the identity of the brand. This included supporting resellers and partners in understanding how to advertise products consistently across digital and printed media, helping strengthen the overall recognition and presentation of the company.

Alongside branding and communication, I also experimented with 3D visualisation using Spline, creating renders of speculative event environments and speaker placements. These visual experiments explored how the sound systems could exist within different spaces and atmospheres, combining product visualisation with immersive scene-building and contemporary digital media. The project allowed me to merge branding, spatial thinking, and experimental visual design into a cohesive creative direction.