A LOVE LETTER TO 90s KITSCH, CONSUMER CULTURE & COLLECTIBLE DESIGN.

This packaging design project was created as part of a competition by Prospect 100, now known as Oditi, where it was selected as a winning project. The concept reimagines a deck of cards through the visual language of cigarette packaging, specifically referencing the iconic structure and branding of Marlboro boxes.

Inspired by the aesthetics of the early 1990s, the project combines nostalgic visual cues with a playful and experimental approach to packaging design. Bold colour palettes, kitsch-inspired graphics, zebra print textures, and exaggerated contrasts were used to create a visually striking object that feels both familiar and disruptive. The design draws from fashion, pop culture, and vintage advertising aesthetics of the era, blending them into a contemporary interpretation of collectible packaging.

The project explores how recognisable packaging structures can be transformed into something unexpected while still retaining a strong sense of visual identity. By referencing an object commonly associated with consumer culture and recontextualising it into a playful card deck format, the design challenges ideas surrounding branding, nostalgia, and desirability. The tactile qualities of the packaging, combined with the bold graphic treatment, aim to create an object that feels immersive, collectible, and visually provocative.