Nuud Care, eco friendly deodorant motion design GIF + Banner

This motion design piece was created for a design challenge by nuud, exploring playful and experimental approaches to brand identity through animation. The animation was created through a combination of hand-drawn frames developed in Procreate and composited in Adobe After Effects. By blending frame-by-frame illustration with digital motion design techniques, the final looping GIF achieves a tactile and imperfect quality that feels playful, dynamic, and expressive while maintaining a clean visual identity.

Alongside the motion elements, the design also incorporates a crossword-inspired banner graphic, inviting viewers to interact with the ad.