What’s your flavor?

This merchandise concept was created for a design competition centred around Masego and his track What You Wanna Try. Inspired by the playful and flirtatious tone of the song, the collection reimagines the visual language of an ice cream parlour uniform through a contemporary merchandise and fashion perspective.

The concept references the idea of choice and temptation explored throughout the lyrics, particularly the line “city full of people, you got options right”. This became the foundation of the ice cream theme, where flavours symbolise different personalities and experiences.

The shirt transforms the act of choosing ice cream into a metaphor for modern dating, attraction, and endless possibilities within urban environments.

Visually, the design draws from nostalgic fast-food branding, vintage dessert shop uniforms, and early 2000s promotional graphics. Pastel tones, playful typography, and simplified iconography were combined to create a piece that feels both humorous and wearable. The phrase “What’s your flavour?” featured on the back extends the lyrical narrative into the garment itself, encouraging interaction while reinforcing the concept of personal choice and individuality.

Rather than creating conventional artist merchandise, the project aimed to build a visual world around the music itself — one that feels immersive, ironic, and nostalgic while still functioning as a contemporary fashion piece.